Wednesday, June 25, 2003

"The Cog"

Have you seen that amazing ad for the Honda Accord Euro, where car
parts are used to create a domino effect? The 1 minute version is
often shown on SBS between programs. The complete version goes for
2 minutes.

85 different car parts were used, and 606 takes were needed to get
it right. Apparently the Yanks won't get to see it on TV because
the ad "doesn't say enough for U.S. viewers."  It wouldn't have
anytthing to do with the fact that the model is called the "Euro"?

The Official Honda Accord Euro multimedia web page
Has links to high, medium and low quality versions of the full ad.

Download a zipped version of the clip (3.3 MB)

Related articles:
"Advertising: For Want of a Nail, the Car Commercial Rocked"

"Artists claim Honda copied their film in TV cog advert"